CV3 Launch Video
Overview
In July of 2022, Ambarella was preparing to debut its new CV3 automotive domain controller system-on-chip (SoC). We decided that the central piece of our go-to-market press strategy was going to be a video that highlighted the capabilities of this new SoC and showcased Ambarella's approach to developing automotive grade chips.
To date, this video has been featured in numerous press publications, garnering over 1.5k views. It was also the centerpiece of Ambarella's CES trade show event in 2022 which was attended by over 200 customers and members of the press.
My contribution
Creative direction Storyboarding Design management
The team
Creative director Video production agency
Year
2022